Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs) for relevant queries. It involves a combination of technical, on-page, and off-page strategies aimed at enhancing a site’s relevance, authority, and user experience. By aligning website content and structure with search engine algorithms, SEO helps attract organic traffic from users actively searching for information, products, or services.

Key components of SEO include keyword research, content optimization, link building, and improving site performance through faster load times and mobile responsiveness. Effective SEO not only increases website traffic but also enhances user engagement and conversion rates by delivering valuable, targeted content. As search engines continually update their algorithms, SEO requires ongoing effort and adaptation to stay competitive, making it a critical component of any digital marketing strategy.