Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal is to drive profitable customer actions by addressing their needs and interests through various forms of media, such as blogs, videos, infographics, and social media posts. Unlike traditional advertising, content marketing emphasizes providing information or entertainment that resonates with the audience rather than directly promoting a product or service.

This form of marketing helps businesses establish trust, build credibility, and foster strong relationships with their audience over time. By delivering high-quality content, brands can position themselves as industry leaders and problem solvers, which encourages customer loyalty and repeat engagement. Content marketing also supports other marketing efforts, such as SEO and social media campaigns, by creating materials that drive organic traffic and generate leads.